The most competitive coating enterprises need to t

Fierce competition paint enterprises need to take into account the old market and the new market

fierce competition paint enterprises need to take into account the old market and the new market

September 12, 2014

[China paint information] at present, the competition in the paint industry is becoming increasingly fierce. How to defend the existing market while developing and seizing the new market has become a new topic faced by many paint enterprises

accuracy of brand publicity

with the improvement of living standards, the practicality, environmental protection function and decoration of coatings have attracted more and more attention, and their market demand is on the rise. The coating industry is a low attention industry, and consumers pay little attention to this industry when there is no purchase behavior. Therefore, the brand publicity of coating enterprises should be accurate

differences in brand building

now is a brand era. The convergence of consumption habits of urban and rural residents determines that the attitude towards primary and secondary markets and tertiary and tertiary markets is basically the same, that is, to build brands and pay attention to publicity. Due to the particularity of the coating industry, big brands often become the first choice for consumers. Therefore, paint enterprises should pay more attention to establish a good brand image when promoting products

culture of enterprise brand

the number of employees is 8033. Urban trends often drive rural trends. As a household product to improve the quality of life, paint should be considered in marketing. The paint industry should strengthen the publicity in the primary and secondary markets, endow products with certain cultural connotation, and make consumers have a sense of brand cultural identity. If paint enterprises want to fight for a piece of world from the tertiary and tertiary markets, and then affect the primary and secondary markets, their chances of success will be much smaller. Therefore, our enterprises must pay attention to the research on the consumption behavior of consumers in the tertiary and tertiary markets, analyze consumers' consumption preferences, and improve their recognition of corporate brands

the order of market entry

with the rapid development of economy, the improvement of education level, and the acceleration of urbanization, the consumption concept of consumers in the tertiary and tertiary markets has also changed greatly. Their consumption mode tends to be more and more rational. Brand, quality and word of mouth have become important factors in deciding to buy. By seizing the tertiary and tertiary markets and then entering the secondary or even primary markets, such an idea has become increasingly unrealistic for coating enterprises. Bottom up brand promotion will undoubtedly increase the cost of publicity, and the effect may not be ideal. Therefore, coating enterprises must pay attention to the order of enterprises entering the market

radiation of primary and secondary markets

as the primary and secondary coating markets tend to be saturated, large coating brands will vigorously explore the tertiary and tertiary markets as new profit growth points. The consumption level and consumption concept of the tertiary and tertiary markets determine that consumers are often more cautious in choosing products, so they can start from a production line. Due to the lack of strong financial support and brands to protect their investment and achieve all the functions of projet MJP 5600, local paint brands will suffer a lot when competing with first-line and second-line big brands, and the market is very 1 If the jaw is not placed correctly during clamping, it is easy to be swallowed. Therefore, enterprises must pay attention to using the brand radiation effect of the primary and secondary markets to drive the development and expansion of the tertiary and tertiary markets